Seven reasons why you want a mobile friendly site
Over half of the user queries on search engines happen on mobile, according to the last official statistics from the giant search engine, Google, in 2016. In the US, about 58% of search queries came from mobile devices. In fact, by the end of 2015, global online transactions were 40%, and are expected to reach 70% in 2017. A quick look at these staggering statistics says it all: a mobile-friendly site is no longer a cool thing. It has become a lifeline for every business and website owner. In this article, we look at seven reasons why you want a mobile friendly site.
Google is known for its algorithms that could send you right to page 10 if you are not compliant. After their warning in February 2015, that, it was rolling out a mobile-friendly update, the big day finally came on 21st April 2015. A lot of anxiety surrounded this announcement, and many websites made an effort to become mobile friendly. To many people’s disappointment, the big day did not turn out to be the apocalypse it had been expected to be. It did affect search queries, but businesses did not all of a sudden find themselves on page 10.
While the Mobilegeddon effects may not have been felt that day, it does not mean that you should ignore it. If anything, there has been a divergence of search results on desktop and mobile. You do not see the same results when you enter a search query on the two platforms. It goes without saying that since most of the searches are being carried out on mobile, then you are losing out big time.
Traffic is significant for your SEO. If your site does not have enough traffic, you cannot rank high in search results. Your customers will not see you, and ultimately, it will take a toll on your revenue. If more than half of search queries are on mobile, then your mobile unfriendly site is making you lose out on at least half of the traffic that you could be receiving.
3. User experience
A site that is not mobile friendly results in bad user experience. It will be disorganized, and navigation will be next to impossible. Bad user experience reflects wrongly on your brand. A site that is not mobile optimized will have high bounce rates as customers do not want to keep pinching their phone’s screens to view your content. Where do users go after a bad user experience?
4. Your competition
If your competitor has optimized his or her site, then let’s say that he is taking all the customers that should be yours. If a user has a bad experience on your mobile unfriendly site, they will look for options. If your competitor shows up, then you have lost business. Your competitor will also rank higher in mobile search results, thanks to his mobile responsive site that will have more traffic than yours.
5. Duplicate content
It is important to clarify that a mobile friendly or mobile responsive site is the same site, only that it looks good on whatever screen size that you access it from. One mistake that you should never make is build two sites, one for desktop and the other for mobile. Doing this will result in duplicate content and Google will penalize you for it.
6. Rank high for local searches
One of the strengths of mobile is that it helps you rank high for local searches. It provides the user’s location, and the user sees results that are near them first. Moreover, it is easier to rank higher on mobile due to voice search. According to search engine land, 20% of mobile searches are not only local but use voice search. It is tiresome to type long phrases on phone or other mobile devices. Voice search becomes a good alternative. If you give your customers this option, you are likely to rank higher on mobile.
7. Average time spent on site
Users on mobile are likely to access your site while on the go. Their time is therefore limited. A mobile friendly site is easy to navigate. If they can find the information that they need as fast and smoothly as possible, they are likely to spend more time on your site, as they learn more to make the ultimate, correct decision. Mobile friendly sites will also load faster, compared to their unfriendly counterparts.
All in all
The above-discussed seven reasons why you want a mobile friendly site are a clear indication that you need to make it a priority in your SEO strategy today. Do not wait until Mobilegeddon catches up with you.