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Seven reasons why you want a mobile friendly site

Seven reasons why you want a mobile friendly site

Over half of the user queries on search engines happen on mobile, according to the last official statistics from the giant search engine, Google, in 2016. In the US, about 58% of search queries came from mobile devices. In fact, by the end of 2015, global online transactions were 40%, and are expected to reach 70% in 2017. A quick look at these staggering statistics says it all: a mobile-friendly site is no longer a cool thing. It has become a lifeline for every business and website owner. In this article, we look at seven reasons why you want a mobile friendly site.

1. Mobilegeddon

Google is known for its algorithms that could send you right to page 10 if you are not compliant. After their warning in February 2015, that, it was rolling out a mobile-friendly update, the big day finally came on 21st April 2015. A lot of anxiety surrounded this announcement, and many websites made an effort to become mobile friendly. To many people’s disappointment, the big day did not turn out to be the apocalypse it had been expected to be. It did affect search queries, but businesses did not all of a sudden find themselves on page 10.

While the Mobilegeddon effects may not have been felt that day, it does not mean that you should ignore it. If anything, there has been a divergence of search results on desktop and mobile. You do not see the same results when you enter a search query on the two platforms. It goes without saying that since most of the searches are being carried out on mobile, then you are losing out big time.

2. Traffic

Traffic is significant for your SEO. If your site does not have enough traffic, you cannot rank high in search results. Your customers will not see you, and ultimately, it will take a toll on your revenue. If more than half of search queries are on mobile, then your mobile unfriendly site is making you lose out on at least half of the traffic that you could be receiving.

3. User experience

A site that is not mobile friendly results in bad user experience. It will be disorganized, and navigation will be next to impossible. Bad user experience reflects wrongly on your brand. A site that is not mobile optimized will have high bounce rates as customers do not want to keep pinching their phone’s screens to view your content. Where do users go after a bad user experience?

4. Your competition

If your competitor has optimized his or her site, then let’s say that he is taking all the customers that should be yours. If a user has a bad experience on your mobile unfriendly site, they will look for options. If your competitor shows up, then you have lost business. Your competitor will also rank higher in mobile search results, thanks to his mobile responsive site that will have more traffic than yours.

5. Duplicate content

It is important to clarify that a mobile friendly or mobile responsive site is the same site, only that it looks good on whatever screen size that you access it from. One mistake that you should never make is build two sites, one for desktop and the other for mobile. Doing this will result in duplicate content and Google will penalize you for it.

6. Rank high for local searches

One of the strengths of mobile is that it helps you rank high for local searches. It provides the user’s location, and the user sees results that are near them first. Moreover, it is easier to rank higher on mobile due to voice search. According to search engine land, 20% of mobile searches are not only local but use voice search. It is tiresome to type long phrases on phone or other mobile devices. Voice search becomes a good alternative. If you give your customers this option, you are likely to rank higher on mobile.

7. Average time spent on site

Users on mobile are likely to access your site while on the go. Their time is therefore limited. A mobile friendly site is easy to navigate. If they can find the information that they need as fast and smoothly as possible, they are likely to spend more time on your site, as they learn more to make the ultimate, correct decision. Mobile friendly sites will also load faster, compared to their unfriendly counterparts.

All in all

The above-discussed seven reasons why you want a mobile friendly site are a clear indication that you need to make it a priority in your SEO strategy today. Do not wait until Mobilegeddon catches up with you.


Mobilegeddon Is Beginning, Not Ending

5 Benefits of a Mobile Website


The importance of SEO, especially to online businesses, can never be overstated. This is what allows a business to expand its customer base and exploit new markets. It is important that people are able to find your business on the internet when they are searching for certain keywords. Google is the most common search engine used by internet users from all over the world. If you want to specifically target local markets you can have Search Engine Optimization that targets only your locality. This way you will be more effective in your marketing campaigns. The internet has made a lot of customers rely on search engine results for their purchase decisions and this is why the SEO tips for 2016 are designed to assist businesses take advantage of the situation.

Best SEO Tips for 2016

The first thing that you have to do is realize that most of the internet users access the internet using mobile devices. It is therefore crucial that you optimize your website for the mobiles users. Search engines such as Google started to use mobile optimization as one of the ranking factors in their search algorithms. Most of the internet users will search the internet on their mobile devices as opposed to their desktop or laptop computers. As a business, you should aim to give these internet users a great experience whenever they use your website so that you can maintain them. This will allow you to generate more revenue as you increase your online sales. 

You should also aim to optimize your voice search as it is becoming increasingly more popular. Users are finding this technique of searching a whole lot easier to use and more interesting. There are people who use it for convenience such as when driving as it eliminates the need to manually type the words. In any case, you need to follow the trends of the customers and optimize the keywords so that your website also becomes compatible with voice search results.

Today, people search for businesses in local business listings such as the one offered by Google. A good example is when a person wants to find a local pizza joint using Google. Google recommend a list of pizza restaurants that are close to their location. It is important to have you business listed in these search engines if yours is not there already. It is a great way of targeting local customers.

Social media platforms such as Facebook and Twitter are important in marketing of businesses. Their importance has increased over recent few years as millions of internet users are using the same platforms. The social content that you create for your business will really boost the SEO of your site and your ranking will improve. You should ensure that you use valuable social content to ensure that you get more followers on your social media accounts. Videos are also great marketing tools that can be integrated easily into your social media and used to market your products and services. Try to make them as entertaining and engaging as possible without losing the focus on marketing your business.